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CONTACT CENTRES & TELEMARKETING |

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Business Plan



The Contact Centres Council has identified the following key annual objectives:
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- Best Practice - finalising and publishing guidelines outlining Best Practice in the field of telemarketing.

- Silent Calls - researching DMA membership to determine dialler type/ use amongst the membership to gain a greater understanding of the silent call problem. Creating a forum to utilise this knowledge and take actions accordingly.

- Training & Development - investigating if there is a need for a training day event.

- PR/Comms - to improve communication between the Council and the Interest Group with a quarterly newsletter and to develop the Council area on the DMA Website to create an information and promotional tool for DMA Marketing members and enquirers.

- Membership - to increase the number of Council members by promoting benefits of membership to prospective DMA members.
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