The telemarketing industry has been subject to considerable pressure both from within and without during the past year.

Legislative changes and the misuse of automated dialling equipment, leading to unprecedented levels of dropped or silent calls, have had a major impact on both consumer perceptions and industry standards and practices.

Early in 2004, the Contact Centre & Telemarketing Council devised an action plan to help raise awareness of the silent calls issue outside DMA membership.

The Secretariat subsequently several meetings with OFCOM officials to seek agreement on a joint strategy to raise industry awareness and find a resolution to the problem before the regulator is forced to impose greater controls/restrictions on telemarketing activity.

For further information on the Council's action plan for tackling silent calls select Information/FAQs on the left hand menu.

Please visit the left hand menu for more information on this sector and for tools to help you in your day to day business activities.

If you work in this sector and have any concerns or queries, please contact the Council - they may well have the answers you need.